Do you worry about outliving your retirement income? Unfortunately, that is a realistic concern for
all of us. Because of improvements in our medical facilities and Health living practices, Life
expectancy is no longer at age 65, we can expect to live, on average, an additional 20 years+. This
means that whatever retirement plan you have going on, it should generally be a long retirement
plan that will last at least 20 to 30 years.
So, now you thinking, what can I do to ensure that I create a brand that will have enough income to
last throughout retirement?
Why Make Branding for Retirement a Priority?
Having worked for the leading financial advisory company on the African continent and one of the
oldest international investment advisory company in Africa providing investment advisory services to
international investors and expatriates throughout Central, Eastern and Southern Africa, most
people found it easy to invest for children education and capital growth as compared to investing for
retirement.
Most people put up a good saving for retirement and the moment it was time to discuss their cash
out, the interesting question was, where else do you think I can invest this money?
Hello! This is your retirement plan you can’t use it for investing but being a financial consultant, I
went straight into it, push it back and let your money work for you I would say, (and I also knew that
it could be a good deal for me in my pipeline) but NO, my African folks were not having it.
They wanted something different, they wanted change, they had dreams and passions into which
they were willing to push the money into.
My question would be and always is.
Are you willing to push in all this money into a passion you have not nurtured?
What areas have you been developing towards this passion?
The answer, “I have been so busy with my job and now that I have the time, I can work on this.”
Oh, fair enough but what if it doesn’t work? And now you have no job or business to sustain you,
what is your back up plan? No, it will work, (sorry but I doubt it will work) because there is a difference between investing in a hobby and ensuring that you invest in a passion that is profitable and sustainable.
While others manage to stick to their savings plan and enjoy their coffee and newspaper, they
eventually get bored after two or more years and do you know where they tap into for their new
developed hobby? The same retirement jackpot, if you ask me, work done here is equal to zero if
you don’t create a diversified portfolio now and everybody knows that you can’t keep all your eggs
in one basket.
Creating a brand for retirement is essential.
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